SEO Audit Results
Summary
The TKO website demonstrates a well-structured approach to SEO, particularly in its use of metadata, structured data, and internal linking. However, there are opportunities to enhance content depth, optimize Twitter Cards, and streamline duplicate internal links.
Detailed Analysis
Metadata
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Title Tag
Current: 'B2B High-tech Marketing Agency - TKO' (38 chars). Includes primary keyword and brand name, effectively summarizing the page content.
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Meta Description
Current: 'The marketing consultancy for high-tech manufacturers' (55 chars). Concisely describes the business focus and target audience.
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Canonical Tag
Present and correctly points to 'https://tko.co.uk/'.
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Open Graph Tags
All key Open Graph tags are correctly implemented, enhancing the site's shareability on social platforms.
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Twitter Cards
Missing Twitter-specific titles, descriptions, and creator account details, which may affect how content appears when shared on Twitter.
Recommendation:Add complete Twitter Card metadata including title, description, image, and Twitter handle. Example: { "twitterTitle": "Leading B2B Marketing for High-Tech Industries | TKO", "twitterDescription": "Discover TKO's tailored marketing strategies that drive growth in the high-tech sector.", "twitterImage": "https://tko.co.uk/wp-content/uploads/2024/09/img-site-featured-default.jpg", "twitterCreator": "@TKOMarketing", "twitterSite": "@TKOMarketing" }
Technical SEO
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HTTP Status
Status code: 200, with no unnecessary redirects, indicating efficient URL resolution.
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Sitemap & Robots.txt
Sitemap is correctly linked in robots.txt, which is configured to enable efficient crawling while blocking unnecessary pages.
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Internal Links
There are multiple duplicate internal links which can contribute to unnecessary crawl budget use.
Recommendation:Optimize the site's navigation to reduce duplicate internal links, ensuring each link is unique to improve crawl efficiency. Consider using JavaScript or dynamic HTML to manage repeated links without increasing HTML size.
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Structured Data
Rich implementation of structured data including LocalBusiness, Service, and WebPage, enhancing visibility in search results.
Content
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Content Quality
While the content is well-targeted towards the high-tech industry, the depth could be improved to better engage users and enhance SEO.
Recommendation:Expand the main content sections to include more detailed case studies, client testimonials, and deeper insights into service specifics. Aim for at least 1000 words on the main service pages to increase engagement and SEO performance.
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Keyword Optimization
The use of industry-specific jargon is good, but there could be more strategic use of related keywords and phrases to improve organic reach.
Recommendation:Incorporate additional relevant keywords such as 'tech industry marketing strategies', 'digital marketing for semiconductor businesses', and 'B2B tech advertising' throughout the content, especially in H2 and H3 tags.
Competitive Analysis
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Content Depth
Comparatively, competitors have more comprehensive content on similar topics, which may lead to better performance in search results.
Recommendation:Conduct a detailed competitive analysis to identify content gaps and opportunities for improvement. Focus on adding unique value propositions and more comprehensive service descriptions that set TKO apart from competitors.
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Backlink Profile
The site could benefit from a stronger backlink profile to improve domain authority and search rankings.
Recommendation:Initiate a targeted link-building campaign focusing on high-quality, industry-relevant publications and directories. Guest blogging and partnerships with tech industry influencers can be effective strategies.
Prioritized Actions
Focus on these actions to improve your SEO performance:
- Revise and add Twitter Card metadata to enhance social sharing capabilities.
- Expand main service pages to include more detailed content and incorporate additional relevant keywords.
- Reduce duplicate internal links by optimizing site navigation.
- Develop a targeted link-building campaign focusing on industry-relevant platforms.
Follow-up Questions
Consider these questions to further refine your SEO strategy:
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Are there specific technical aspects or services within TKO's offering that should be highlighted more prominently in the content?
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Can you provide insights into the specific competitors or market leaders you are aiming to surpass in search rankings?
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Would you be interested in exploring more advanced SEO strategies such as A/B testing for different content formats or landing pages?
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Do you have access to performance metrics such as user engagement or conversion rates that can help further tailor the SEO strategy?
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Is there a specific campaign or promotional event coming up that we should consider for immediate SEO optimization?
