Grand Bridges AI Policy

We see generative AI tools as an important time saving tool that have their uses. However, it’s vital that they are only used when appropriate. The below lists where Grand Bridges is comfortable using these tools, and where it is not.

Where we will NOT use an AI tool

Creation of final content

• Press releases
• Byline articles, blogs and white papers
• Social media posts
• Web pages and SEO content

Where we will:

Research

– To gain information and/or anecdotes for an article or blog

– To identify people / events that add interest in social media campaigns

– To identify keywords that our clients’ customers will actually use when using search engines and AI chatbots

– To identify page/blog structures that will be best influence Google rankings in SEO campaigns

Sanity checking

– To ensure the writer’s understanding of a complex field is correct

– To spot holes in an argument

– To give alternatives, such as identifying the best headlines

Document analysis and summation

– To break down the key points in a public white paper, or technical document

Coding and non core tasks

– Automation tools

– CSS generation